Optimizing digital communications — ION Email Design System
ION Group needed a streamlined system of email templates to promote products and events. The solution was optimized for Outlook users, stylish enough for designers, and accessible to marketers.
Work
Email design, design systems
Collaborators
ION Group
Deliverables
Email templates, design guidelines
Date
2023
The components of the email design system allow for flexible brand application where appropriate, such as for a client appreciation event. Core typography and mobile-friendly construction remain while color and illustration adapt.
