Marketing to the next generation of budgeters — Mint

Mint is a popular personal finance app. In this self-initiated project, I designed a social media campaign to interest new young adult users in the app’s budgeting tools and subscription managing services.

I wanted to convey trust in the app’s reputation, ease of use, and support for individual preferred savings goals, with a high dose of eye-catching fun. 3-D illustrations and the brand’s boldest colors liven up familiar representations of saving like piggy banks and donut charts. 

Work
Illustration, graphic design, animation

Collaborators
Self-initiated

Deliverables
Social media assets, illustrations, ads

Date
2023